India is one of the most religiously and ethnically diverse countries in the world. It is the land of many languages and cultures. The vast population of India is composed of people having diverse creeds, customs and colours. However, it is a sad reality of our country that all the cleanliness and piousness is only confined to religious activities. Most of the Indians do not care about their surroundings and they don’t know the importance of cleanliness on roads and streets.  They are not concerned about the filth around them.

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The Swachh Bharat Abhiyan was launched by the Prime Minister Narendra Modi on 2nd of October, 2014 at Rajghat, New Delhi with an aim to make India clean. The government associated the mission with Mahatma Gandhi, as he was a great supporter of the cleanliness cause in the country and throughout his life was involved in activities related to cleanliness and hygiene. Thus, it was started on the birth anniversary of the Father of our Nation. Needless to say, the mission was launch with an aim to provide sanitation facilities to every family, including toilets, solid and liquid waste disposal systems, safe and adequate drinking water supply and cleanliness drive in villages.

Prime Minister Narendra Modi is proactively taking part in making the campaign a huge success. As we all know, he started the campaign by cleaning the street by himself to encourage every Indian to take a step towards clean India mission.


The Swachch Bharat campaign is the biggest step taken ever as a cleanliness drive till date. On the day of the launch of campaign millions of people including government employees, students from schools and colleges participated in the event to make every citizen of the country aware of the big step taken by the PM for the betterment of India. The event was held at Rashtrapati Bhawan on 2nd of October in 2014 in the presence of 1500 people and was flagged off by former President of India Mr. Pranab Mukherjee.

Prime Minister, Narendra Modi nominated the name of nine famous personalities from business industries, sports, and Bollywood to drive the clean India campaign. He also requested them to invite another nine personalities individually and requested them to continue the chain and take the campaign to every citizen living in any corner of India so that this vision of cleanliness may be completed till 2019 and India can become a clean country forever in the history.

Many celebrities are involved in the cleanliness mission started by the PM of India such as Anil Ambani, Aamir Khan, Amitabh Bachchan, Hrithik Roshan, Kamal Hassan, Manisha Koirala, Mridula Sinha, Priyanka Chopra, Sachin Tendulkar, Mary Kom, Saina Nehwal, Gagan Narang, Vijender Singh,Salman Khan, Shashi Tharoor, Anupam Kher, Parineeti Chopra, Akshay Kumar, Alia Bhatt, Neha Dhupia, Ajay Devgan, Subash Ghai, Manoj Tiwari, Nagarjuna, Kapil Sharma, Tamannaah Bhatia, Hema Malini, Baba Ramdev,and many others.


Mahatma Gandhi was a great supporter of cleanliness. He was very much concerned about the dirty roads, streets, temples, parks of the country. Just after returning from South Africa he noticed a very bad state of affairs in the country regarding sanitation and cleanliness. He took upon himself to motivate and personally commit towards clean India.


The objective of the Swachh Bharat campaign, launched by the government of India, is to accomplish the cleanliness goal and fulfill the vision and mission of “Clean India” by 2nd of October 2019 which is the 150th birth anniversary of Mahatma Gandhi. Following are some important objectives of the Swachh Bharat Abhiyan:

  • To eliminate the open defecation system from India.
  • To convert the insanitary toilets into pour-flush toilets.
  • To remove the system of manual scavenging.
  • To make people aware of healthy sanitation practices by bringing behavioral changes in them.
  • To connect people with the sanitation programs in order to generate public awareness.
  • To build up the urban local bodies strong in order to design, execute and operate all systems related to cleanliness.
  • To start the scientific processing, disposals reuse and recycling the Municipal Solid Waste.

To provide the required environment for the private sectors to get participated in the Capital Expenditure for all the operations and maintenance costs regarding the clean campaign.

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